ABSTRACT
Purpose: The purpose of this study is to empirically explore the predictors of e-marketing use continuance intention in the pharmaceutical business to business (B2B) supply chain during the COVID-19 pandemic. Design/methodology/approach: This study adopted survey research strategy, and data were collected from managers dealing with marketing in 127 pharmaceutical firms in Harare Zimbabwe using a self-reported questionnaire. Partial least squares structural equation modeling (PLS-SEM) was employed to test the hypotheses. Findings: Leadership support and perceived usefulness are significant predictors of e-marketing continuance intentions. The effect of perceived susceptibility and perceived severity on e-marketing use continuance intention was not significant. Perceived usefulness is a positive moderator in the relationship among leadership support, perceived susceptibility and e-marketing use continuance intention. However, the moderating effect of perceived usefulness created a significant but negative relationship between perceived severity and e-marketing use continuance intention. Originality/value: This study provides empirical evidence of the moderating role of perceived usefulness in the relationships between e-marketing continuance intention and its predictors. © 2023, Emerald Publishing Limited.
ABSTRACT
Purpose Existing studies have demonstrated the significances of job, personal and social resources in stimulating work engagement (WKE). However, the role of psychological empowerment (PYE) in linking these resources to WKE has received limited attention. Hence, drawing on the conservation of resources (COR) theory, this paper investigates the effects of friends and family support (FFS), supervisor support (SST), and employee resilience (ERS) in stimulating PYE for WKE amid the uncertainty associated with the COVID-19 pandemic. Design/methodology/approach With a survey instrument, the authors collected data from 259 knowledge workers in Malaysia and analyzed the hypothesized model with the partial least square (PLS) structural equation modeling technique. Findings The data support the significant effects of FFS, SST, and ERS on PYE. Also, PYE was a significant mediator of FFS, SST, and ERS effects on WKE. Originality/value This study offers empirical support for the relevance of COR theory in explaining how employees adjust to the burden of uncertainty and psychological stress associated with the COVID-19 mandated "work from home" (WFH) practices through their engagement in work.
ABSTRACT
The COVID-19 outbreak is a black swan event that has uncovered the delicateness of global supply chains and business architecture. Underpinned by the agency theory and institutional theory, a proposition for business continuity in the highly regulated pharma industry is presented in this paper. A cross-sectional quantitative study was carried out on a sample of 102 pharma supply chain executives in Malaysia. The primary data were gathered by administering a self-administered questionnaire and analyzed using the partial least squares structural equation modelling (PLS-SEM). The result reveals that supply chain orientation directly influences supply chain resilience. Also, introducing collaborative regulation as a mediator in this relationship shows partial mediation. The notion of collaborative regulation as a behavioral governance mechanism is relatively new, thus, presenting interesting opportunities for further exploration of the subject matter. © 2022 Growing Science Ltd. All rights reserved.